Usaş is a Turkish candy brand originating from the 1970s, from the artisan workshop of Hüsnü Uslu. It is famous for its lokum, especially in chocolate. It combines traditional recipes with innovation and quality control, exporting to over 40 countries.
Pink Turkish Cotton Candy Pink Usas (pişmaniye) is a traditional Turkish sweet from Kocaeli/İzmit, hand "pulled" into silky strands with a fluffy, melt-in-your-mouth texture and a delicate vanilla-caramel profile. It is made from roasted wheat flour and sugar caramel with the addition of butter/oil, which the master confectioner stretches and folds multiple times, creating the characteristic threads – hence the nickname "halva with threads." The pink version delights with its subtle sweetness and eye-catching appearance; great on its own, with coffee and tea, as a light dessert after a meal, or as a decoration for ice cream, cakes, and desserts in a cup. In Turkey, pişmaniye is gladly served to guests and given as a gift. Storage: keep in a cool, dry place, tightly closed; protect from moisture and pressure to maintain the fluffiness of the threads. Allergens: contains gluten (wheat flour) and dairy products; may contain nuts (e.g., pistachios/walnuts) depending on the variant.
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