Toothpaste

Vicco is a renowned Indian brand belonging to Vicco Laboratories, with a history dating back to 1952. The company specializes in oral hygiene and body care products inspired by Ayurvedic tradition. The brand is particularly known for the Vicco Vajradanti line, which has held an important place in the Indian market for daily dental and gum hygiene products for many years. In its formulations, Vicco uses compositions of plant ingredients known from traditional Ayurveda. Thanks to its long-standing presence in the market, the brand's products are recognized both in India and among consumers in many international markets....

Vicco Laboratories was founded in 1952 by Late Mr. Keshav V Pendharkar. In 1959, Late Gajanan Keshav Pendharkar joined his father in their family business. He succeeded in developing the world's first Ayurvedic toothpaste with 20 rare natural medicinal herbs. He was instrumental in launching the first yellow face cream known as Vicco Turmeric Skin Cream, an Ayurvedic product....