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Priya is a recognized brand with over 40 years of tradition, belonging to Ushodaya Enterprises, which is part of the Ramoji group from Hyderabad. It specializes in the production of authentic Indian food products such as curry pastes, pickles, spices, and ready meal mixes. It holds ISO 22000:2005, HACCP, HALAL certifications, and its products are approved by the USDA, ensuring the highest quality and food safety.
The Spicy Telugu Chaaru Masala Priya spice blend is an authentic composition of South Indian spices, created for preparing the traditional dish chaaru, also known as rasam. It is an aromatic, spicy soup with a characteristic, slightly sour and warming taste, which is an integral part of Telugu cuisine from the Andhra Pradesh and Tamil Nadu regions. Priya, a renowned brand known for producing high-quality spices and pastes, developed this blend according to the original recipe, preserving its authentic character and depth of flavor. Spicy Telugu Chaaru Masala combines intense spices such as coriander, black pepper, chili, cumin, mustard, turmeric, asafoetida, and dried tamarind, which together create a harmonious composition with a distinctly South Indian aroma. This unique blend is characterized by spiciness and a complex flavor profile – simultaneously sharp, sour, spicy, and refreshing. Chaaru, prepared with lentils and tamarind, is a dish with warming and easily digestible properties, perfect as an appetizer or light meal. The Priya Chaaru Masala blend allows you to achieve the perfect balance of spices in just a few minutes, without the need to compose and roast the ingredients yourself. Just add it to broth or water with tamarind, garlic, tomatoes, and a bit of oil to create an aromatic drink or soup with a deep flavor that pairs perfectly with rice, papadam, or dosa. Due to its versatility, this spice can also be used as a base for other dishes – sauces, stews, or vegetable curries. Spicy Telugu Chaaru Masala Priya is the essence of South Indian culinary tradition, encapsulated in a convenient powder form that retains freshness and intensity of aroma for a long time. The product contains no preservatives or artificial colors, making it a natural choice for lovers of authentic Indian flavors. Each serving of this blend is a journey into the world of Telugu spices, full of warmth, spiciness, and deep, harmonious aroma.
06.11.2025 - Ludwik - creation of the description sote Polish
06.11.2025 - Ludwik - creation of the description sote English
06.11.2025 - Ludwik - issuance of a new one in accordance with the new Allegro regulations
